In conjunction with the Disneyland Resort, the Los Angeles Rams are looking to get young people interested in the game of football, and hope to bring a new generation of fans into their audience. The team announced on Thursday that they had finalized a partnership with the renowned entertainment consortium that would seek to engage young people by showcasing their brand around Disneyland and bringing advertising for the resort into SoFi Stadium as part of the game day experience.
There will be a season-long series of content called “Rams Kids Fact Friday” as part of the collaboration that will be aimed toward the youth, which is set to be released on all of the Rams’ media outlets. According to the team, each video will feature Disney characters and Los Angeles cheerleaders, with Fact Friday topics including fun facts about Rams players, the team’s history, and their upcoming matchups.
All of this will lead up to an event held for the Watts and Inglewood Rams youth football teams at the Disneyland Resort. The team’s press release states that the function will celebrate the achievements of the young student-athletes, and will be an opportunity for players, families, and coaches to come together.
Additionally, Los Angeles has arranged to have certain players on their roster vacation at the resort to “create new memories with their families while experiencing seasonal celebrations at Disneyland Resort.”
“Disneyland Resort will also have a presence in SoFi Stadium on Rams gamedays with LED and Infinity Screen signage highlighting seasonal offerings at the Parks. Rams will also present ‘Magic Moment’ in-game features,” according to the release put out on Thursday.
In a market like Los Angeles, collaborations and partnerships are expected, but the announcement of a deal of this magnitude is a bit surprising in the middle of the football season. The Rams will look to get their new collaboration underway with a win against the Carolina Panthers this week.
