The advertisement rates on news channels have reportedly surged in the run up to the Ram temple inauguration in Ayodhya, with more demand for ad slots in the special programme coverage of the ceremony.
The rise in ad rate is akin to the surge witnessed during the elections, G-20 or any other such big event, reported Exchange4media, citing officials of news channels. It, however, did not divulge any numbers of percentage of hike.
Zee Media’s chief revenue officer Mona Jain, as quoted in the report, said “there is substantial growth in advertising rates” and an “overwhelming response”. Another channel’s official, who was not named, reportedly said the ad rates are at “historic high”.
These advertisers reportedly include a wide variety of industries, from FMCG to infrastructure and realty.
Newslaundry is reporting at length on the Ram temple inauguration, its impact on the locals, and the controversies surrounding it under the NL Sena project The New Ayodhya. Read all about it here.
This report was written and published with AI assistance.
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