Manchester United interim manager Ralf Rangnick insists it's up to Marcus Rashford to regain his confidence and starting role at Old Trafford.
The England international, 24, has struggled this season, scoring just five goals in all competitions.
Rashford found the back of the net 21 times the previous campaign - and 22 times the term before that. His last Premier League goal was in January.
Rashford's form saw him dropped from the England squad for last month's friendlies against Switzerland and Ivory Coast - leaving his World Cup spot in doubt - and he started from the bench in United's 1-1 draw against Leicester on Saturday.
The result leaves United seventh in the Premier League, three points behind Tottenham in fourth. They're also three points behind Arsenal in fifth, who have two games in hand. United's next league fixture is against struggling Everton on Saturday.
Rangnick opted to play with no recognised forward against the Foxes, with Cristiano Ronaldo absent and Bruno Fernandes deployed as a false nine. Having overlooked Rashford, the United boss was questioned by the press at full-time.
"I don’t think that [the changes to the team] had any effect on the rhythm of the game in the first half but when we realised after 55 minutes that we need a goal we brought on Marcus for Scotty [McTominay]," explained Rangnick.
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"He [McTominay] had a yellow card, otherwise I wouldn’t have taken him off, but with a yellow card I think it was the right decision to take him off.
"Marcus, it’s no secret that he is not having his best time right now, it has to do with rhythm and confidence as well, yeah, again it’s our job to help him to get this confidence back and that is why I decided to bring him on.
"In the end he has to do it himself obviously, but the only thing we can do is speak to him regularly and tell him what we expect from him and what he should do. The rest has to be done by himself.
"There are quite a few examples this season of players, some of them are still here with us and one or two of them are no longer here, have shown that it is possible to develop within a couple of weeks a level of confidence where you can be a different player again. We all know that Marcus can play better, but again in the end the steps he has to take himself."
Explaining his decision to drop Rashford, England manager Gareth Southgate said: "With Marcus, he is in the same position as everyone else, whether they are in the squad or not they all have to play well in the next period, it is a difficult time for him, he is clearly not at his best.
"There is plenty of time, we know about Marcus, we know what he can bring to us."