Rakesh Jhunjhunwala-backed low-cost carrier Akasa Air on Wednesday unveiled its brand logo and identity on the theme of 'The Rising A', inspired by elements of the sky.
“The Rising A is inspired by elements from the sky. It symbolises the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing. ‘It’s Your Sky’ is the brand’s promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds. It is a powerful pledge of ownership, promise, and possibilities that accompany each traveller on their journeys," Akasa Air said in a statement.
The airline chose brand colours, ‘Sunrise Orange’ and ‘Passionate Purple’ which according to it reflect the airline’s warm, youthful, and respectful nature.
Akasa Air has recently placed an order for 72 Boeing 737 MAX jets that include includes two variants from the 737 MAX family, including the 737-8 and the high-capacity 737-8-200.
India's air safety regulator in August allowed the country's airlines to fly the MAX jet to end its nearly two-and-a-half-years of regulatory grounding.
SNV Aviation, which owns Akasa Air, earlier said it expects to start flying next year after getting initial clearance from the civil aviation ministry to launch the country's latest ultra-low-cost carrier.
Akasa Air plans to offer flights across India starting in the summer of 2022 with an "endeavour to be the nation's most dependable, affordable and greenest airline".
“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us," said Vinay Dube, Akasa Air Founder, MD and CEO.
“It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it."
The airline plans to operate approximately 70 planes in the next four years, PTI has reported earlier.
Jhunjhunwala, known as "India's Warren Buffett", has teamed up with former chief executives of IndiGo, the country's biggest carrier, and Jet Airways to tap into demand for domestic air travel, which is nearing pre-pandemic levels as the country recovers from a devastating outbreak earlier this year.
Industry experts say the launch of the new airline, Akasa, next year, is expected to have an immediate impact on air fares in certain sectors, though it is likely to disrupt the market only in the next two to three years when the airline increases its scale.
