Meat free food firm Quorn has launched a publicity stunt by touring a delivery van with a "no more porkies" sign on it around Whitehall.
The food truck, which stopped to offer passers-by pork-free ham sandwiches, visited locations beside Parliament and 10 Downing Street just hours before Boris Johnson left office. The move, which Quorn said poked fun at Mr Johnson who was accused of misleading Parliament, was designed to promote its vegan range of meat slices, including Yorkshire Ham, Finely Sliced Ham, Roast Beef and Roast Chicken Style flavours.
A press release from the Stokesley-based manufacturer's marketing agency said: "Accused of misleading Parliament and the House of Commons, Johnson resigned from office on July 7 and will be departing number 10 on September 6 following the result of the new leadership vote. To celebrate the end of his 'porkies' Quorn’s pork-free sandwich truck toured Whitehall, Parliament Square and Westminster Bridge.
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"Made from Quorn’s unique super-protein, mycoprotein, the Deli slices are high in protein, a great source of fibre and low in saturated fat, perfect for enjoying at lunchtimes or even at ‘work parties’ and office leaving dos."
Last year Quorn, which works with Greggs on its vegan sausage rolls, posted a 2.9% rise in revenues in 2020 to £236.2m. The group said was investing in fermenting and forming capacity, and it had written down the value of its new factory in Belasis, Billingham, which was yet to reach its full potential.
Work started on the factory several years ago and it formed part of a £150m investment to double Quorn's production capacity and create the world's biggest 'meat alternative' factory in Billingham.
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