A Hull broadband provider has scooped a national award as customers continue to turn to it to supply their ultrafast connection.
Hessle-based Pure Broadband beat competition from across the UK to win the Best Fibre Marketing Campaign at the 2022 UK Fibre Awards.
It had put forward what it describes as its fresh, new brand identity and proposition ‘No ifs, no buts, no buffering. Just really good broadband.’
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The straight-talking rebrand grabbed the public’s attention on billboards in the city while also catching the eye online, where more than 5,000 customers have signed up to its packages over the past 12 months.
Pure Broadband also smashed its own year-on-year growth targets by boosting revenue by 33 per cent – all against the backdrop of operating in a regional broadband market that had been dominated for decades by a single provider.
Celebrating the success, Tony Jopling, Pure Broadband’s managing director, said: “We are over the moon to be able to bring this prize back to Hull and the East Riding.
“The full fibre broadband market has never been as competitive as it is now. We hired marketing and sales managers to accommodate our growth and vision, leading to our rebrand last summer, with the help of our friends at Pace Communications.
“We successfully achieved our aim of cutting through the noise and jargon that so many other suppliers bombard their customers with. Our aim was simple: strip away those issues and give households what they need – ‘really’ good broadband that they can rely on, with no fuss.
“We are delighted that our approach has been recognised as the Best Fibre Marketing Campaign in the UK and we are even more pleased that customers are putting their faith in us to give them the hassle-free service they need.”
Pure Broadband was the brainchild of two Hull-based IT professionals, born of a desire to provide an alternative broadband supplier in the Hull area, where KCom had long been the dominant provider.
Pace itself was named as having the Best Client Services Team at the Prolific North Champions Awards 2022 last month.
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