As the Democratic National Convention approaches, recent data indicates that the Trump campaign's efforts to shape the narrative around Vice President Kamala Harris have not gained significant traction. Instead, public focus remains on the Democratic nominee's choice of running mate and other aspects of her campaign.
The Breakthrough polling project, which monitors public perceptions of the presidential candidates, reveals that discussions about Harris have surpassed those about Trump in recent weeks. The word 'campaign' is now more frequently associated with Harris, marking a shift from earlier in the summer when Trump garnered more attention.
In a recent survey conducted by SSRS and Verasight on behalf of research teams from Georgetown University and the University of Michigan, Americans reported hearing more about Harris' selection of Minnesota Gov. Tim Walz as her running mate. Other topics included news about the vice presidency and various aspects of the Harris campaign such as rally tours, fundraising, polls, and advertisements.
Conversely, mentions of issues like the border and the economy, traditionally favored by the GOP, were less prominent in discussions about Harris. Criticism of her reluctance to hold news conferences or engage with the media emerged as a notable negative point.
Meanwhile, the conversation surrounding former President Donald Trump appears scattered, with no central theme capturing public attention. Recent developments like his calls for more debates and press conferences at Mar-a-Lago have garnered some notice, but overall, the discussion lacks coherence.
Public interest in both candidates has slightly decreased from the peak levels seen earlier this summer. However, Harris has gained a higher profile since becoming the Democratic nominee, with over three-quarters of the public hearing about her in the past week. Trump's campaign is facing challenges in maintaining visibility, with some criticism gaining traction.
The data also examines the tone of discussions, revealing a positive trend for Harris following her entry into the race. While Trump's scores have been consistently negative, Harris has maintained a neutral standing, buoyed by support within her party.
The evolving dynamics of the campaign, coupled with rising Democratic enthusiasm, suggest that Harris' campaign is resonating with voters. Positive sentiments from supporters indicate a growing confidence in her candidacy and choice of running mate.
