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The Street
The Street
Fernanda Tronco

Major soup company launches new product, customers are torn

This year's winter has been one of the coldest and most brutal in the last couple of years. It has already reached some of the lowest temperatures and caused nationwide snowfalls, even in the hottest states where snow is uncommon. 

Although the winter season has never been more white, and snow days might be a fun excuse for a day off, this phenomenon has also led to many people falling ill and catching the dreaded cold or flu.

When you're under the weather, food might be the last thing on your mind. However, despite the lack of appetite for anything solid, nothing tastes and feels better than slurping down a warm bowl of soup while lying in bed, cozy with a warm blanket.

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Whether it be tomato, vegetable, or chicken noodle soup, we all have a favorite that brings back nostalgic memories of when we were kids, and our mothers would make a warm batch for us to consume when we were sick. 

Progresso knows how much soup means to people. In 1949, it created its first canned soup, which required minimal preparation.

Progresso has launched a new alternative to its traditional can of soup.

Bloomberg/Getty Images

Progresso announces the launch of first-ever soup drops

"What’s a Soup Drop? Well, it’s soup you can suck on, of course!" The General Mills-owned brand Progresso GIS said this when it announced the launch of the first-ever limited-edition Soup Drops.

The Progresso Soup Drop is a mix between a cough drop and Progresso's Chicken Noodle soup since it's a hard candy drop that tastes like a bowl of Progresso soup. However, it's more convenient and efficient because no preparation process is involved, and it can be consumed whenever and wherever. 

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“When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want,” said General Mills VP Business Unit Director for Progresso, MC Comings.

The limited-edition Progresso Soup Drops became available on Jan. 16 via Progresso's official website to celebrate National Soup Month. Each order consisted of 20 individually wrapped soup drops and a can of Progresso Traditional Chicken Noodle Soup.

As unconventional as this new product may sound, people's curiosity overtook them.+

Thousands flocked to Progresso's website in hopes of getting their hands on this innovative creation, and the soup drops sold out quickly within a few minutes, leaving many customers empty-handed.

Customers react to Progresso Soup Drops on social media

Progresso took to Instagram to announce that the Progresso Soup Drops had completely sold out on the first drop, and customers had mixed reactions to the news.

View the original article to see embedded media.

Some netizens expressed their excitement about Progresso's new soup drops, with one Instagram user commenting:

"These sound intriguing! I love Progresso Soups and would be thrilled to try some soup drops!"

Others were saddened by their inability to obtain the Progresso Soup Drops during the first release, with one user commenting, "Man, that didn't take long. I wasn't even able to get one."

Another user expressed frustration about the limited number of Progresso Soup Drops by commenting, "Would be nice if you made enough to go around."

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However, not everyone welcomed the idea of compacting Progresso's Chicken Noodle soup into a hard candy.

One user disapproved of the newly launched product, commenting, "Whoever came up with this idea needs to be fired. That is disgusting!!!!!"

Nonetheless, Progresso still wants as many customers as possible to try the limited-edition soup drops, so the company revealed some exciting updates in the comments section.

On its Instagram account, Progresso announced that there will be an additional release of the Progresso Soup Drops on Jan. 23 and Jan. 30 to continue celebrating National Soup Month all January long. 

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