Tackling harmful gender stereotypes among young men and boys is the goal of a government-led social media push.
Shocking research shows one in four Australian teenage boys look up to social media influencers such as Andrew Tate who perpetuate harmful stereotypes and even condone violence against women.
The federal government is funding a three-year healthy masculinities trial project, trying to counteract the dangerous messages being presented to boys online through face-to-face and digital presentations.
It says the program, part of a push to end violence against women and children in one generation, will give school-aged boys a better understanding of how to have a healthy relationship with masculinity, and to develop more satisfying relationships.
"Research shows there are strong links between harmful forms of masculinity and the perpetration of violence against women … educating boys about healthy masculinity and providing them with positive role models are important steps to ending cycles of violence," Social Services Minister Amanda Rishworth said.
"As violence against women continues to plague Australian communities, we must take important steps to address violent behaviour before it starts.
"Fostering respect in young men is a prerequisite to creating a safer future for our next generation."
The three-year trial is getting $3.5 million in funding, with a grant round opening early next year.
