The group dedicated to promoting Liverpool’s professional services sector has undergone a rebrand as it bids to grow the industry in the city region.
Professional Liverpool recruited Poke Marketing to develop a new brand “showing the momentum, shift and movement that they are now leading", in line with the theme ‘Change For The Better’.
Professional Liverpool represents more than 350 professional services firms across the city region in areas from banking and finance to law and insurance.
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It has worked with Poke since early 2022, after the agency came out on top in a competitive tender process to be its retained marketing agency.
Poke’s head of strategy, Nicola Docking, said: “The last couple of years have been a period of great change for Professional Liverpool. Throughout the pandemic the team steered their members through the unknown and provided a vital coming together for businesses across the city region. Because of that great work, they now have a strong and resilient membership base that is ready to be led by Professional Liverpool to make waves and drive real change.
“In light of this, we developed a new tone of voice that is bolder and speaks more confidently both about Professional Liverpool’s position, and also of the work being carried out by their members. The new strapline is “Change For The Better”, which summarises the reason for Professional Liverpool’s existence and everything the collective membership is working towards.”
Creative Director, Mark Harrington said: “The new designs fit with where Professional Liverpool is in 2023. We have developed a new logo and style that uses dynamic graphics, a clearer typeface, and bolder palette that represents the shift and movement the team are leading in the City Region.”
Poke was founded in 2020 by a group of people who have worked together at other agencies all over the world during the last 15 years. It recently won a pitch to rebrand Liverpool cathedral, against competition from 18 other leading UK agencies.
Andrew Ruffler, CEO of Professional Liverpool, said: “When we appointed Poke Marketing, we were keen to work with a local agency who could work flexibly and collaboratively with our team, and use their creative expertise to have an impact on the way in which we communicate with our members and stakeholders.
“We have been really impressed with how the partnership has evolved, with their fresh perspective not only supporting our team’s day-to-day activity, but also with high profile new projects such as our LeadHere professional development programme.”
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