Pringles have been hit by ‘shrinkflation’ after it was revealed that the popular crisp company has reduced the size of the tube by 17.5 per cent.
The standard 200g Pringles can has shrunk by 35g since January 2022 and now weighs 165g.
The new 165g can of Pringles comes with a recommended retail price of €2.99, compared to €3.29 for a 200g Pringles can.
However, despite the smaller size and price, the 165g Pringles tube works out at 10% more expensive per gram.
This comes as many Pringles lovers noticed the new, smaller 165g tubes on supermarket shelves, with the new logo design, side-by-side with the 200g tubes.
The difference is visible as the 200g tubes are 25.5cm tall and the 165g tubes are 23cm tall.
Eagle-eyed customers reported that some shops were selling the 165g Pringles tube at the same price as the 200g tube, and Dunnes Stores is currently selling both on special offer for €2.
Pringles said the change to the weight of the standard tube of Pringles was made due to inflation, as the cost of making the crisps has increased.
A spokesperson for Pringles told the Irish Mirror: “The recommended retail price of Pringles hasn’t changed in Ireland since 2017, but since then there has been a significant increase in the costs of making this product.
“Since January 2022, we changed the 200g Pringles can, with a recommended retail price of €3.29, to a 165g can with a recommended price of €2.99. This 10 per cent increase per gram reflects the fact it now costs us more to make the food than it did before.
“You’ll still be able to find great offers on Pringles throughout the year and the price does vary store by store, as it’s the grocer’s absolute discretion and decision what price to charge you.”
Pringles lovers have been outraged by the ‘shrinkflation’ and have taken to online forums to vent.
One Reddit Ireland user wrote: “Have we not snackrificed enough already?”
Another person complained that the newly-sized tube wouldn’t be satisfying, saying: “165g is hardly enough for a single serving. I’m going to have to buy two tubes at a time now.”
And another said: “Everything is getting smaller except the f***in price of it all.
One person writing on the forum this week said: “Both sizes still available in my local Dunnes - the smaller ones cheaper obvs, so thought I got a really good bargain then realised I’d been fooled!!”
