When you visit the bars on Royal Caribbean's newest cruise ship, the largest cruise ship in the world, you will notice that every bar has some mocktail/non-alcoholic offerings. That's not an accident; it's the company trying to embrace a growing trend.
Royal Caribbean has also been working on expanding its nonalcoholic and low-alcohol beverages, as those have become a trend among Generation X, Millennials, and Generation Z (a generation that still has members under the legal drinking age of 21).
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On a media sailing before Icon of the Seas began sailing with paying passengers, the cruise line's director of beverage operations, Ed Eiswirth, held an event where his team showed off the more than 100 new drinks created for the ship. It was a visually impressive lineup that leaned into fun and featured many nonalcoholic options.
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Eiswirth, at the time, talked about expanding its non-alcoholic offerings to the rest of the fleet. He also explained why.
"I stumbled on a lot of research around sober-curious guests and especially around Gen Z being super curious," he said. "These are young people who still drink alcohol, but they consume a lot less. They’ll go out at night and buy one really nice, handcrafted cocktail and then switch to something that’s no alcohol but that has just as much care taken and is really curated as well as a cocktail."
Princess Cruises is embracing the trend as well.
Image source: Princess Cruises
Princess Cruises expands its beverage options
"Princess Cruises is celebrating life’s moments with a splash of pink, as the cruise line introduces music icon and entrepreneur Kylie Minogue’s award-winning No Alcohol Sparkling Rosé to its exclusive 'Love Line Premium Liquors' collection.
This alcohol-free sparkling wine is the latest addition to the cruise line's lineup of celebrity fine wines and spirits.
"Minogue’s signature No Alcohol Sparkling Rosé Wine, crafted with the same luxury and flair that has made her wine collection a global success, selling 17 million bottles worldwide since launching in 2020, will join the collection of premium liquors and beverages designed to enhance the guest experience aboard every Princess Cruises ship. As part of the 'Love Line Premium Liquors Collection,' this zero-alcohol option brings a sophisticated touch to the inclusive offerings, catering to a wide variety of tastes and preferences.
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Minogue is the seventh celebrity to join Princess Cruises’ “Love Line Premium Liquors Collection,” launched earlier this year, rolling out on all 16 ships and included in the Princess Plus and Princess Premier packages. Her No Alcohol Sparkling Rosé joins Betty Booze and Betty Buzz (also non-alcoholic) by Blake Lively; Pantalones Organic Tequila by Camila and Matthew McConaughey; Sláinte Irish Whiskey by Live Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.
"Kylie’s Sparkling Rosé is an ideal fit for our ‘Love Line Premium Liquors Collection,’ offering a refreshing, alcohol-free option that still delivers the premium taste and elegance our guests expect," said Princess Cruises Vice President of Food and Beverage Sami Kohen.
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