Prince William put aside the usual Royal rules to comfort a Scots OAP as he was overcome with emotion.
The Duke of Cambridge hugged Glasgow pensioner William Burns, 66, as he and wife Kate Middleton began their two-day tour of Scotland yesterday.
The couple were visiting the Wheatley Group site in Kennishead, Glasgow, which is Scotland's biggest social housing landlord.
They visited the centre to witness all the amazing work they do for disadvantaged or vulnerable people, including those at risk of homelessness.
They were given a tour of 48 new homes for over-55s built on the site of two former 1960s tower blocks, which were demolished in 2015.
After the visit, the royal pair greeted local residents and William embraced in a hug with the local man who shares his name, after he got a bit teary in the presence of the future King.
The Wheatley properties are a mixture of flats, houses, wheelchair-adapted and a Livingwell site designed especially for older tenants, which also has a common room.
It comes as Glasgow is in the grip of a homelessness crisis, with a new report finding that deaths of homeless people more than doubled last year in the city.
Historically, there is Royal etiquette which means that touching shouldn't go beyond a formal handshake.
This rule dates back to Medieval times, when, as historian Kate Williams puts it, "monarchs were divinely appointed to rule by God, so they were kind of seen as gods, so they demanded to be treated as gods."
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