Prince Harry and Meghan Markle's plea for privacy raised eyebrows when they continued to publicise their every move.
However, it now seems that the Duke of Sussex is attempting to avoid the spotlight where possible, reports the Daily Mirror.
The pair's contract with Spotify was axed after just one series and their Netflix deal is also believed to be stuttering.
While the former Suits star, 41, is seemingly searching for her next move, it's thought Harry, 38, is content to be taking a step back.
His role in Spotify's Archetypes was said to be minimal, with Meghan apparently sorting the podcast's guests.
According to Bloomberg, Harry was said to have suggested interviewing Vladimir Putin, Donald Trump and Mark Zuckerberg.
Now, Meghan has signed a new deal with celebrity management guru Ari Emanuel at WME, reportedly without Harry included.
She is said to be searching for commercial endorsements in areas such as food, wellness and fashion.
The move leaves the path clear for Harry to return to his own passions and charity work, with the prince rumoured to be ready to go solo on a trip to Africa for a documentary, a journey to match his mum, Princess Diana.
He is thought to be close to completing a Netflix documentary about his charity work for servicemen, Heart Of Invictus.
However, in the US, Harry is rarely seen in the celeb circles that his wife has been accustomed to, according to MailOnline.
The publication notes how he socialises with a group of polo-playing pals at the Los Padres team in Santa Barbara.
It comes as old pals of the prince say he has "disappeared" from their lives, but this appears to be a move that suits Harry.
He's also been seen celebrating the Fourth of July with his two-year-old daughter Lilibet and both Meghan and son Archie were also believed to be at the celebration.
His actions are showing he is preparing to turn his back on his wife's apparent famed lifestyle, but the move seems to be one which is best suited to each's needs.
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