Prince Harry' s book Spare has already been slashed to half price as queues look bare.
Only one person was seen queueing outside Waterstones in Piccadilly, central London when the shop opened early at 8am for the book's release.
It comes after the Spanish translation hit the shelves early last week in Spain, leading to a series of leaked bombshells hitting the headlines.
The Duke of Sussex has also taken part in four global interviews about his book ahead of today's release.
Promotional posters on display at the bookshop, which is Europe’s largest, dubbed the book the “memoir everybody is talking about”.
The publication is already being sold at half price, at £14.
At the Piccadilly Waterstone's, Caroline Lennon, 59, was the only one waiting to buy the book after she walked two miles from Bethnal Green in the East End to queue from 6am.
She said: “I don’t care what anybody says. People will criticise me and say ‘what an idiot for liking Harry. What an idiot for queuing up’, but I don’t care what anyone says.
“My personal feeling with Harry and William is they should connect.
"There’s no love between them, there’s no love with that family. He and William need to get their heads together and make up for God’s sake. Life is too short.”
Ms Lennon posed for photographers as she exited the shop with her copy, saying: “I’m looking forward to listening to the audiobook straight away.”
It comes as royal sources say there is "no trust left" between senior royals and the Duke after the release of his explosive memoir and a series of promotional interviews took aim at the royals.
The royal family will not engage with Prince Harry ’s catalogue of accusations for fear of private conversations being used against them.
The Duke of Sussex has offered his family a chance of reconciliation and the opportunity to open talks behind closed doors, but continued to make a series of hurtful claims about senior royals.
In other parts of the UK, there appeared to be a bit more foot traffic with Harry fans scrambling to get their hands on his book.
Bookshops across the country reopened at 12am on Tuesday for the long-awaited release of the Duke of Sussex's controversial memoir Spare.
A handful of people could be seen waiting outside WH Smith in London's Victoria station as midnight approached in the hopes of being first to buy a copy of the book.
Gathered reporters and customers then crowded around stacks of the book piled on a table after staff opened the doors, with photographers also on hand to capture the moment avid readers bought the first copies.
First in line was Professor Chris Imafidon, chairman of the Excellence in Education charity, from Epping, Essex, who said he wanted to hear the story “from (the) horse’s mouth”.
Telling the PA news agency that he had been waiting in Victoria station since about 9.30pm to get his hands on a copy, he said: “I’m more of a fan of the royal family than the individuals because the royal family have done more work for me and my charity than any political office holder.”
The professor added that he was “dazed” by reports of how much detail Harry had shared about private family moments, as he didn't believe he would "need" to include this to sell copies of the book.
"Why would you go to that distance?”, he said.
He also admitted a curiosity about Harry's decision to leave the United Kingdom in 2020, saying: “I really want to know why the young man would leave the country he loved, he lived in and was ready to die for.”
