Finding cheap makeup that is of a good quality and doesn’t damage your skin can sometimes be difficult. But Primark seems to have cracked the code and shoppers can’t get enough of their makeup products, with many claiming some are even just as good as more expensive brands.
One of the popular products in the store’s range in recent months, which is in store in Bristol, is Primark's Foundation and Contour Stick which shoppers claim is the 'dupe' for £37 Bobbi Brown’s Foundation and Contour stick. While the product itself has been around for a few years, the new and improved item has had a facelift, with new packaging and new moisturising elements.
On the Primark website, the product description says: “There’s a new contouring queen in town (that’s right, we’re talking about you). Whether you’re after full coverage or the perfect tool to enhance your features, this foundation stick deserves a spot in your makeup pouch.”
Read More: Primark's 'brilliant' £5 foundation that is near-identical to Estee Lauder item
“This roll-on foundation features moisturising vitamin E, a blend-able natural finish and buildable coverage, so you can either crank it up a notch or tone it down depending on the occasion. Thanks to its compact size, you can also slip it into your bag or jacket pocket, so you can touch up on the go.”
The stick costs just £2.50, 14 times cheaper than the popular Bobbi Brown version that costs £37 on the Bobbi Brown website, but you can get it cheaper elsewhere. Primark's version comes in four shades: Cream, Beige, Oyster and Light Brown.
Many TikTok users share the dupes they have found in store with many getting responses from other shoppers sharing their opinions as well. One shopper who had bought Primark’s Foundation and Contour Stick said: “The Contour stick is my ride or die,” while another said: “I swear by the contour stick."
And that’s not the only Bobbi Brown dupe shoppers can’t get enough of, Primark’s Vitamin Enriched Moisturising Primer has been said to be the same as the viral Vitamin Enriched Face Base by Bobbi Brown. The item is so popular that many shoppers can’t get their hands on it, and we definitely couldn't find it during our trip to Bristol's Primark.
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