Beauty fans have been going wild for an affordable Primark 'dupe' of Charlotte Tilbury's bestselling Contour Wand that's £55.50 cheaper.
Primark's large selection of cosmetics have become quite popular among shoppers who have hailed them for being similar to major brands that include NARS and Benefit Cosmetics.
Now, the high-street retailer is sending beauty fans pulses racing with its £4.50 PS...Pro Contour Wand that is said to be "better" than the £60 version from Charlotte Tilbury's Hollywood Contour Wand.
Known for its ability to blend and sculpt the face, the Charlotte Tilbury wand is priced at £30 on the brand's website, alongside other major retailers such as Sephora UK and John Lewis.
Priced at just £4.50, Primark's Cream Contour Wand is said to offer better results, all while saving shoppers up to a whopping £25.50 with the purchase.
Primark says that its Contour Wand, available in light and dark brown shades, is formulated to offer buildable coverage and can be used to "sculpt and enhance your bone structure and finest features."
Presented in a stylish squeezable tube, it also comes complete with a cushioned applicator for "for precise use that helps you flawlessly execute the creation of a sculpted, contoured complexion."
The retailer recently sent shoppers into a frenzy over the Charlotte Tilbury 'dupe' after it shared a reel to its beauty Instagram page and wrote: "Contour of dreams. PS PRO Cream Contour Wand only £4.50/€5 #PrimarkBeauty."
Shoppers flooded the comments comparing it to the pricier brand, with one saying: "This is better than the CT just saying. Have no problem buying high end makeup when it’s worth it but in this case the primark version is better."
Another said of the contour wand: "Got this to test for market research and was shocked to find it was from Primark. So densely pigmented, little goes a long way! Absolutely loved it. Don't need to go for high end brands when Primani does the job!"
A third tagged their friend and wrote: "Charlotte tilbury dupe x."
While a fourth added: "Okay neeeeed."
The PS...Pro Cream Contour Wand is priced at £4.50 and can be found in the beauty section in Primark. Check with your local store for stock availability.
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