Primark shoppers are keen to get their hands on a "cute" pink co-ord after spotting it online.
High street favourite Primark has built a loyal fan base across its social media channels, with millions of followers keeping their eyes peeled for news of the latest products and stock drops they may find in store. Unlike the vast majority of high street stores, Primark is unique in that it doesn't have an online shopping option, relying solely on in store purchases.
Much to the delight of shoppers, Primark finally launched a website which will allow shoppers to check whether stock is available at their local store. The new website won't allow shoppers to snap up the latest Primark trends online but for the first time, it will allow them to see whether its clothing, accessories and homeware items are available in store.
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Recently, Primark caused excitement after unveiling a pink shirt and shorts set on its main Instagram account. The brand shared a photo of a smart co-ord, made up of a short sleeved button up shirt (£11), with matching high-waisted shorts (£10), in a warm pink shade.
Captioning the image to its 9.5 million followers, Primark penned: "The perfect pink co-ord Shirt £11/€13/$16 & Shorts £10/€13/$16". The £21 set proved popular on the hit social media platform, with the photo racking up more than 17,200 likes in just a matter of hours.
Shoppers shared their opinions on the set in the comments section. One said: "omg so cute!!"
Jasmine said: "love that xx". Avril said: "how cute". Morgan said: "oh my god love".
Sarah commented: "why was this not there when I looked the other day?" Kimberley simply said: "need".
Amie said: "I love this". Lizzie added: "isn't it just so lovely!"
Other shoppers tagged their friends to direct them to the post. You can find your nearest Primark store here.
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