Primark shoppers are eager to snap up a " after spotting it online.
High street favourite Primark boasts a loyal following across its social media channels, with millions of followers keeping their eyes peeled for news of the latest products and stock drops they may find in store. Unlike the vast majority of high street stores, Primark is unique in that it doesn't have an online shopping option, relying solely on in store purchases.
Much to the delight of shoppers, Primark recently launched a website which will allow shoppers to check whether stock is available at their local store. The new website won't allow shoppers to snap up the latest Primark trends online but for the first time, it will allow them to see whether its clothing, accessories and homeware items are available in store.
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Recently, Primark caused a stir after sharing a photo of a floral playsuit, vibrant orange sunglasses and a pink bag to its main Instagram account. The brand shared a flatlay photo of the items, ideal as the warmer weather makes a much longed for appearance.
Captioning the image to its 9.6 million followers, Primark penned: "The cutest summer fit Prices from £2". The outfit proved popular on the hit social media platform, racking up more than 5,500 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section. Danielle said: "Super super cute". Another shopper said: "Be mine". Clair said: "I bought this Playsuit it looks amazing on".
And another shopper said: "So cute and bright love". Katie said: "this is gorgeous". Holly commented: "£2!!?? Bargain". Lizzy said: "I have the jumpsuit I love it".
Other shoppers tagged their friends to direct them to the post. You can find your nearest Primark store here.
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