Primark shoppers have fallen in love with a coat that keeps them warm and cosy in the winter weather - and looks like a much pricier brand.
The high street giant is selling an insulated jacket made of a warm fleece material with waterproof shoulders and a zip-away hood, and costs just £38. It bears a striking resemblance to the Men's High Pile Nuptse Jacket from The North Face, which comes with a much heftier price tag of £320.
TikTok user @jesschamilton found the jacket in her local Primark and was quick to share it with her followers. "Run to Primark and track down this amazing North Face jacket dupe," she urged. "So cosy!"
READ MORE: £300 Michael Kors bag reduced to just £60 in designer's huge January sale
Fellow Primark fans were impressed by the find, with the video racking up more than 70,000 views. "On my way to Primark," one shopper commented, while another said: "I love it!"
Primark is known for its budget dupes of designer garments, and the winter jacket isn't the only lookalike that shoppers have spotted in stores recently. Another TikTok user pointed out that the retailer is selling a bag for just £7 that looks very similar to Prada's £2,500 Cleo bag. You can buy it here.
Meanwhile, Primark was also found to have a warm hooded blanket on the shelves that doubled up as a dupe for the Oodie. While a wearable blanket from the Australian brand will set you back anywhere from £80 to £100, Primark's 'Snuddie' costs just £16.
READ NEXT:
Thermals compared from Primark, Asda and Marks & Spencer to find the warmest winner
Marks & Spencer shoppers praise Chinese New Year box that's 'better than a takeaway'
B&Q shoppers hail £7.50 dehumidifier that banishes mould and condensation in just two days
IKEA shoppers praise little-known furniture buyback scheme after making 'small fortune'
Mum saves £83 in Smiggle sale with back-to-school essentials more than half price
