Primark shoppers have shown their love for a 'beautiful' faux fur coat after spotting it online.
The high street favourite has amassed legions of fans of its affordable clothing, shoes, accessories and homeware products. The retailer regularly keeps shoppers up to date with the newest products available in store via its Instagram page.
Primark recently used its Instagram page to showcase a coat with its 10m followers. The brown coat is made of a faux fur material and features a collar detail and buttons down the front.
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The retailer shared a reel of Instagram blogger @dianahgwendu styling the coat with a roll-neck jumper, skirt and boots. Sharing the video, Primark wrote: "@dianahgwendu taking our Faux Fur Coat £25/€30/$35, from day to night #Primark #WaysToWear."
The reel quickly amassed over 19.8k likes, with many shoppers taking to the comments section to share their thoughts and excitedly tag their friends. One fan described the coat as "beautiful."
Another shopper said: "I need this jacket." Someone else commented: "love this." One Instagram user wrote: "I literally need it!" Another person said the coat looked "so comfy."
Someone else wrote: "Oh I need this jacket in my life." Another shopper added: "I love the coat." Tagging a friend, someone commented: "need this coat so bad!" The coat is priced at £25 and is available in store now. You can find your nearest Primark store here.
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