Primark has sent dog owners into a frenzy, after it revealed the latest pet product launch on its Instagram page.
The popular retailer showed off its new Harry Potter pet accessories range, including a dog bed, toy, collar, harness, food bowls and treat containers.
The burgundy and mustard goods are printed with 'Property of Hogwarts' and start at just £5, perfect for dog and cat lovers who are also bargain hunters.
Its recent Instagram post read: "A world of magic is arriving with the launch of our new Harry Potter Pet Accessories. @primark.home prices from £5."
The reveal excited Primark followers in the comments section, who quickly tagged their friends and family, racking up thousands of likes and comments, reported Birmingham Live.
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Many Wizarding Worlds fans coined it "Dogwarts" and one follower said: "even the dogs can go to Hogwarts".
One person commented: "Take my money!" while another chimed in: "Omg i need this for my dog right now".
A fourth added: "Erm @primark @primark.home I NEED THIS WHOLE COLLECTION!!!!!!!" and a fifth commented: "Omg this is awesome".
The Primark Harry Potter pet collection is available in UK and EU stores, which you can find find right here - though you might want to be quick, as the range is set to sell out fast.
It comes as Primark has said it hopes to launch a new website in the coming month, which will drastically change how shoppers interact with their favourite clothing store.
The bargain retailer is well-known for supplying fans with unique and cheap goods, and has been a firm favourite with fashion lovers in the UK for years.
While Primark has been very adverse to online shopping for years, its next move could be a step closer as its planning to bring in a click-and-collect service.
Reports suggest that the new Primark website could bring in real-time stock updates, meaning people will be able to find an item they want and go buy it.
John Bason, finance director of Primark’s owner, Associated British Foods, told Reuters that click-and-collect would definitely be a feature they would look at moving forward.
Do you have a dog story to sell? Email nia.dalton@reachplc.com.
