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Liverpool Echo
Liverpool Echo
Entertainment
Lydia Bacon

Primark’s 'full face' of makeup dupes will save shoppers £193

A woman has posted a video on TikTok trying a ‘full face’ of Primark makeup dupes for a fraction of the price when compared to designer makeup.

Makeup artist @makeupbyash.x was amazed when she applied a full face of makeup using Primark dupes. Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less.

The TikTok user shared the video of the makeup dupes online this week. The video showed her beginning her makeup routine all with Primark products by applying primer followed by illuminator, foundation, bronzer, blusher and concealer.

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A face full of Primark makeup dupes would cost you £25.50, whereas a face full of the designer makeup would set you back £219. That is a saving of £193.50. The video has currently had 90.2k views on TikTok.

Comparisons

Primark’s Vitamin Enriched Moisturising Primer is £4 vs the viral Bobbi Brown Primer which is £48.50. The TikTok user said: “the scent and consistency is similar”.

The budget retailer’s Flawless Glow is £5 vs Charlotte Tilbury Hollywood Flawless Filter that is £36. She said: “I think Primark has done such a stunning job at giving your skin that subtle stunning glow, gorgeous and hydrated”.

My Perfect Colour Matte Foundation vs Estee Lauder’s Double Wear foundation £37.50, which is a firm favourite for oily/combination skin types. The TikToker added the Primark dupe is: “so good, look at this coverage for £5, that is flawless”.

The Bronze Whip Cream Bronzer is £4 vs Chanel Bronzing Cream that is £43.

Primark’s Cream Wand is priced at £4.50 vs Charlotte Tilbury Glowgasm wand that is priced at £30. She added: “this is first place in all primark dupes to have ever existed”.

Conceal And Illuminate Under Eye Concealer is £3 vs Magic Away Charlotte Tilbury concealer priced at £24.

She ended the video by recommending Primark’s Cream Wand. She said: “If I can recommend anything it's this [holds cream wand product], don’t walk, run”.

Beneath the video, one happy user commented: “Definitely going to Primark this weekend”. While another said: “This is so helpful to me”

While Primark doesn't offer an online shop, the retailer does have a website where shoppers can see its latest products and check if they're in stock before heading into stores to purchase them.

Discover, learn, grow. We are Curiously. Follow us on TikTok, Instagram, Facebook and Twitter.

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