A popular Primark foundation has been hailed as a "hidden gem".
It's the PS… My Perfect Colour Double Coverage Matte Foundation which is priced at £5 from the retailer.
The foundation was shared to @dupeshopbeauty‘s 234k Instagram followers yesterday, reports Liverpool Echo.
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The account shares its findings of different 'dupe' items within the beauty industry, the site added.
The video was captioned: “A real hidden GEM”. In the video it said: “OH MY GOD!! You need to keep watching to see what I found inside Primark.
“This absolute BARGAIN is NO different to the cult-favourite Estee Lauder Double Wear Foundation. Watch me prove it on my skin and in the shower. The cover and texture is EXACTLY THE SAME but it’s £5 and it wears JUST AS LONG AS Estee Lauder!”
The product description on the Primark website reads: “Available in a plethora of hues to help you find your perfect match, this is an ideal foundation for oily skin types thanks to its matte formulation. It’s designed to offer a buildable medium to full coverage that seamlessly blends into the skin to blur imperfections, while aiming to achieve all day wear for a look that remains fresh from day to night.
"This makeup is more than meets the surface though — with an infusion of skin care ingredients like hyaluronic acid, which promotes a hydrated and moisturised visage, and the addition of SPF 15, which helps guard skin against the sun’s harmful rays, this full coverage foundation seeks to support the complexion alongside creating a base for the rest of your makeup."
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