Primark has released a hair care range which shoppers say is extremely similar to a high end beauty company.
For those of us with dry or damaged hair or who just want to give their hair some TLC , Olaplex is a popular product among beauty fans and has achieved viral status. However, bottles of the hair treatment comes with an expensive price tag.
Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. The hair products were shared to TikTok account @primarktrending yesterday, who share videos of new Primark items that come into store each week.
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In the video, it shows the Bond Pro-Repair Pre-Shampoo Treatment, Bond Pro-Repair Intensive Hair Mask and Bond Pro-Repair Styling Hair Oil. All of these products are priced at £4.50.
Even down to the packaging, it looks nearly identical to Olaplex as one shopper commented on the TikTok video saying: “nah the similarities to olaplex is mad”.
If you were to buy the Olaplex versions, they would all set you back £28. This means you would save £23.50 if you opted for the Primark versions.
Although Primark doesn't have an online store, you can check what items are in stock at your local store here. Alternatively, find your nearest Primark here.
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