Budget retailer Primark is selling a new bag which looks similar to ones sold by a designer brand - but for around £96 cheaper.
Primark has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less.
The retailer is currently selling a multicoloured bag for £14 which is similar to one sold by fashion brand Steve Madden, which is priced at £110 online, reports Liverpool Echo.
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Primark shared the Flap-Over Straw Bag on Instagram. The post was captioned: “PSA: You need this latest arrival. Bag £14/€16.”
One social media user commented: "I NEED this for my holidays."
Another added: "I've got this bag, it's amazing xx."
The bag features a similar design to Steve Madden’s BPRISM across body bag. The bargain retailer's bag is similar in colour, shape and also has a gold chain strap, reports Liverpool Echo.
The colourful design on the bag is similar, with shades of blues and purples. They both feature gold buckles and a chain strap, but Steve Madden’s bag also has a tag with the brand’s name and a gold padlock on the front.
While Primark doesn't offer an online shop, you can check if it's stock before heading into stores via the retailer's website. You can find the Steve Madden version HERE.
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