Fashion giant Primark has launched a brand new website after years of only showing a limited amount of new stock online.
While most shoppers opt for online shopping these days, Primark have continually stuck to its roots, allowing customers to only come in store to purchase their viral items.
Primark use social media to showcase new releases and their old website showed a small collection of new products that would be coming into stores.
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But now it has a brand new look and feature that Primark fans will love.
The new site allows shoppers to see all products that the fashion giant has to offer and they can check if it's in store before they head out.
The site shows photos of clothes and homeware, including shots of garments laid flat as well as modelled. The new portal also gives shoppers more details on Primark clothing, as well as care instructions, reports The Mirror.
However, the feature does not offer home delivery and Primark remains an in-store only shop.
Primark chief executive Paul Marchant said: "We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores – it’s what makes Primark special.
"However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time."
Primark said the next steps for the website are customer accounts and a log-in function, as well as being able to create a wishlist of favourite products.
It will also launch a newsletter so that Primark fans can stay informed of new clothes and other big updates.
