Primark has launched a new range of clothing for women going through the menopause. The store said its collection is designed to relieve symptoms such as hot flushes.
As reported by Birmingham Live, the new range includes nightwear, underwear and base layers. Product innovations include anti-flush technology, cooling yarn and odour and temperature control.
Base layer pieces include shaping leggings and anti-chafe shorts. While the underwear range spans high-waisted briefs, mini briefs and non-wired bralettes.
Trading director Ann-Marie Cregan said: “As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this. This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes.
"We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good every day.” Primark’s menopause collection is available now in 93 select stores worldwide and online, priced at £7 to £12.
