Primark has launched its first ever collection of clothing to help women who are going through the menopause relieve symptoms and feel that bit more comfortable.
The budget fast-fashion chain's innovative new range will include a range of nightwear, underwear and base layers that have been designed to relieve one of the most common symptoms - hot flushes.
Featuring anti-flush technology, cooling yarn, odour control and a temperature control design, the retail giant's collection aims to help women feel more comfortable and fresh during the day or help aid in a restful nights sleep.
The new collection dropped in stores from September 5 and will be accompanied by social media and in-store marketing to provide more information about the topic of menopause.
Prices for the 14-item strong collection ranges between £7-£12 - meaning that Primark's new menopause range is not just innovative, but also budget-friendly.
Primark has said that the collection will feature a range of affordable basic items that can be added to the wardrobe as the foundation layer for any outfit.
Included in the base layers will be items such as shaping leggings, anti-chafe shorts, sleek slips, tees and cami tops. For underwear, there is a choice of high-waisted or mini briefs, as well as supportive but soft non-wired bralettes. Nightwear options range from matching pyjama separates that can be worn together or alone, as well as slip-on nightdresses.
The entire collection has been made using a complete mix of yarns to help the fabric absorb heat from the surface of the skin during hot flushes then releases warmth during the chill that follows. Simultaneously, the innovative material wicks away excess moisture, controls odour and has an anti-bacterial coating for freshness.
Ann-Marie Cregan, Trading Director at Primark said: “We are aware of the many different challenges the menopause can present to women. As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this.
"This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes. We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good everyday”.
Curated as part of Primark's ongoing commitment to supporting women different stages of their lives, the innovative collection follows the retailer's breast cancer awareness collection. The collection featured a range of comfortable clothing items for those who had been affected by breast cancer, as well as raising awareness and money for cancer charities.
Primark's Menopause range is available in stores now.
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