Primark has confirmed the release date of the launch of its new website.
The retailer revealed that it remains on track to introduce the updated site by late March, and it will come with major changes.
The biggest update is that shoppers will be able to check what products are in store at any given moment, as the current website only displays a preview of its current clothes with no stock information.
READ MORE — Lidl no longer UK's cheapest supermarket as chain knocked off top spot
It means that customers will no longer need to rely on checking the company's social media accounts to find out what items are currently in stores.
The website will also allow visitors to narrow down a stock search to their local Primark store, as reported by The Mirror.
This means customers will be able to make sure that their nearest shop has what they are looking for before making the journey over to it.
In a statement, Primark said: "The new website will showcase many more of our products and will provide customers with product availability by store."
However, one change that will not be coming to the website is the ability to order products for home delivery — with the retailer stating that it has no plans to begin selling its clothes online.
In an update released on Thursday, Primark stated that sales over the last 16 weeks fell by 5% compared with the same period two years ago, with like-for-like sales 11% lower.
The chain has said that the impact of the price of materials and the supply chain crisis have been lessened due to a favourable US dollar exchange rate and lower store operating costs.
However, Primark has announced that 400 shop floor jobs will be cut this year as part of a restructuring of its retail management team.
A statement said: "We are proposing to simplify our in-store UK retail management structure as part of our ongoing programme to improve the efficiency of our store retail operations."
Commenting on Primark's Christmas trading update, Richard Lim at Retail Economics said the business should turn its focus to online sales.
“A strong boost on last year's heavily restricted sales period is great news for the retailer, but there's a sober tone to these results.
"In the final run-up to Christmas, the retailer was dealt a significant blow as many consumers chose the safety of their homes instead of venturing out onto the high street to avoid catching Omicron before the big day."
Lim added: "Consumers are now well versed in switching online and as case numbers rose, their self-imposed restrictions were accompanied with a shift to alternative brands that could offer what they wanted.
"With no transactional website to lean on, Primark was left frustrated as vital sales were mopped up by their competitors."
