Two of the nation's favourite brands have confirmed a second collaboration today after a successful first launch in February.
High street favourites Greggs and Primark have announced the two chains will collaborate again by launching a 21-piece clothing collection next month. The two first worked together earlier this year to introduce a "first-of-its-kind" collaboration to UK stores.
This time around, the Greggs x Primark range will be getting shoppers festival-ready with its 21-piece collection. Shoppers can expect to see everything from cycling shorts and bodysuits to basketball jerseys, varsity jackets and new footwear.
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The range will also see the return of some popular items from the first collection, including the Greggs bucket hat and underwear. The new collection will also feature bum bags and sliders.
Shoppers will even get the chance to catch a sneak peek at the new range as Greggs and Primark launch a pre-sale and mini festival experience later this week. The 'Snackfest' bus will be arriving at Paradise Place in Liverpool ONE this Sunday, July 31.
From 11am - 5pm, fans will have the chance to purchase selected items from the new collection, days before it hits shelves and becomes available to the general public. To give as many people as possible a chance of getting their hands on the pre-sale items, there will be a limit of two per customer on every product in the new collection. There will also live music, competitions and special guest appearances.
Jermaine Lapwood, head of Innovation and Future Trends at Primark, said: "I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different.
"As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own 'SNACKFEST' tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions."
Hannah Squirrell, customer director at Greggs, said: "The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We're excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond."
The new Greggs x Primark collection launches in all stores nationwide on Friday, August 5. You can find your nearest Primark store here.
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