Saudi Arabia has announced Friday, April 21 as the day of Eid al-Fitr 2023, and Muslims across the world will be preparing to celebrate the end of Ramadan, the holy month of fasting. As part of the celebrations, families will wear their fanciest attire to mark the occasion, making sure, of course, that the garments are not only special but modest too.
As Ramadan draws to an end, PrettyLittleThing has faced sharp criticism over its inappropriate outfits for celebrating Eid. In a bid to be inclusive, the fast-fashion brand released an 'Eid edit' online to show dresses, shoes and accessories. But many have slammed the clothing as being unsuitable for the religious event.
The collection previously included items that were lacy, bodycon, and short dresses too - garments that wouldn't be accepted at a mosque, where Muslims will mark the early morning of Eid Al Fitr.
Initially, the brand's Eid collection had 273 items available, but many of these seem to have been removed amid backlash over some of the more revealing garments. Now, 187 pieces remain in the online edit.
Among them is a Blue Porcelain Print Long Sleeve Pleated Midi Dress for £34.20, and a £4.20 Silver Diamante Link Chain Choker is also listed. As are White Toe Thong Angle Wrap High Heeled Wide Fit Sandals for £17.50.
One unimpressed shopper wrote: "Are they serious?" whilst someone else said: "Is this a joke?"
Another fumed: "I was just trying to find anything modest besides sweats on there."
Someone jibed: "Turning up on Eid wearing a little lacy bodycon."
Meanwhile, another social media user praised ASOS for its modest Eid edit, writing: "At least ASOS does it right."
But one shopper defended the collection, saying: "So don't buy it then? They're trying to be more inclusive."
After the backlash, a spokesperson from PLT said: "It was never our intention to cause offence. The items listed in the category are styled to be worn as layers rather than single items.
"As a brand, we endeavour to build a community of #EveryBODYinPLT, a movement towards equality, body positivity regardless of body type, race or gender and collectively we celebrate multiple holidays throughout the calendar year."
What do you think of the collection? Let us know in the comments.
