The presidential campaigns and their allies are strategically allocating advertisement spending to target crucial areas on the electoral map. The Harris campaign is concentrating on the Midwestern 'blue wall' states, while the Trump campaign is placing a stronger emphasis on certain Sun Belt battlegrounds.
Recent data from AdImpact reveals that between October 1 and October 7, the Harris campaign, the Trump campaign, and affiliated outside groups have reserved a combined total of nearly $102 million for advertising. Currently, Democrats hold a lead over Republicans, with expenditures amounting to approximately $60.7 million compared to $41.2 million.
The Harris campaign is directing its advertising efforts towards key battleground states, with significant investments of $5.1 million in Pennsylvania, $3.8 million in Michigan, and $2.6 million in Wisconsin. These states are considered pivotal components of the 'blue wall' that could determine the election outcome.
In addition to these states, the Harris campaign is also targeting Arizona, Georgia, Nevada, and North Carolina, along with specific ads aimed at the electoral vote in Nebraska, which is up for grabs.
On the other hand, the Trump campaign is also focusing on the same battleground states but with a particular focus on the Sun Belt region. The campaign has allocated substantial funds, with $3.7 million reserved for Pennsylvania, $3.3 million for North Carolina, $2.9 million for Georgia, $2.3 million for Michigan, $2.3 million for Wisconsin, $1.7 million for Arizona, and $1.1 million for Nevada.
As the election draws near, both campaigns are intensifying their advertising efforts in these critical battleground states, aiming to sway undecided voters and secure crucial electoral votes.
