The 2025 edition of Premio Lo Nuestro has launched with a surprising twist, as many of today's top-streaming musicians are absent from the most-nominated list. Becky G and Carin León lead the pack, each earning an impressive 10 nominations.
Close behind them are Shakira and Myke Towers, with nine nominations each, followed by Emilia, Ángela Aguilar, Grupo Frontera, and Leonardo Aguilar, with eight. For the first time in years, the group of the top spots is dominated by major urban music artists in Spanish.
Puerto Rican artist Myke Towers is the only urban actor among the top nominees. Of the remaining nominees, only Shakira and Emilia are not linked to Mexican music, marking a significant triumph for Mexican music as it gradually overtakes reggaeton on Latin music charts.
Anitta, Bad Bunny, Fuerza Regida, Karol G, Oscar Maydón, and Wisin have seven nominations.
Premio Lo Nuestro 2025
The announcement was made by Univision, the home of Premio Lo Nuestro, which will also broadcast the award ceremony on February 20 at the Kaseya Center in downtown Miami, home to the Miami Heat basketball team.
The event will be hosted by Italian artist Laura Pausini, returning as an awards host two and a half years after leading the Latin Grammys in 2022, along with Mexican stars Thalía and Alejandra Espinoza under the theme "Uniting Generations."
Pausini and Thalía previously co-hosted the Latin Grammys with Luis Fonsi and Anitta.
Producers revealed that this year's gala will "pay tribute to the songs that connect the past, present, and future of Latin music."
Six New Categories
The 37th edition of Premio Lo Nuestro will feature 44 categories, ranging from urban and pop to tropical and Mexican music. This year, six new categories have been added:
- Best Dembow Song
- Best Latin Fusion Pop Song
- Best Christian Music Song
- Best "EuroSong" Pop-Urban
- Mexican Music Fusion of the Year
- Best Electro Corrido - Mexican Music
How Are the Nominees Selected?
Nominations for Premio Lo Nuestro 2025 are based on airplay on Uforia radio and digital stations, factoring in airtime on Univision Radio, streaming data, and evaluations by a Television Committee composed of industry and entertainment experts. Fans can vote for their favorites from January 22 to February 4 on PremioLoNuestro.com.
For the first time, the event will include an uninterrupted livestream on YouTube featuring exclusive interviews and highlights. Additionally, winners of several categories will be announced on social media throughout the event day, creating a dynamic and exciting experience for fans.
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