Premier League clubs have agreed to end gambling sponsorships on their matchday shirts by the conclusion of the 2025/2026 season.
After extensive talks between the Premier League and the Department for Culture, Media and Sport, the Premier League has become the first major sports league in the UK to voluntarily reduce gambling advertisements.
Gambling sponsorships are commonplace in football and in this year's Premier League, 8 of the 20 clubs (Bournemouth, Brentford, Everton, Fulham, Leeds, Newcastle, Southampton and West Ham) are sponsored by gambling companies.
Clubs can continue with existing gambling sponsorships and can seek new ones between now and the end of the 25/26 season.
“Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising,” a statement read.
“The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
“The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.
“To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season.”
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