Liverpool fans and - all being well - Everton supporters will notice a difference for the 2023/24 Premier League season after it was revealed that shirts of top-flight teams will have new official player name, number and sleeve badge designs.
In what is only the fourth ever redesign in the competition's history, the Premier League’s official name, number and sleeve badge supplier, Avery Dennison, has revealed the newly-designed font and embellishments which will feature on next season’s Premier League shirts.
The change will see an increase in the number height and the integration of the Premier League's graphic pattern, which the league says will ensure the new font will have increased visibility and more impact both on and off the pitch.
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The sleeve badge has also been redesigned for the upcoming season to a standalone Premier League lion. This design will be replicated in gold for the 'champions' badge worn by this season's title-winning team.
That will not be Liverpool after falling out of the title race. Instead, the championship looks set to be won by either Arsenal or defending champions Manchester City. Everton, meanwhile, are battling to stay in the league but will hope that, like last season, they avoid the drop.
On the shirt modifications, chief commercial Officer of the Premier League, Will Brass, said: "We wanted to work closely with Avery Dennison, using their expertise and experience to create new names and numbers which were not only clearer for those watching matches in stadiums or at home, but which also incorporated the Premier League brand more readily.
"The names and numbers have become part of the fabric of the Premier League. For fans, having the name and number of a favourite player, their own name or even a personal message helps to bring them closer to the competition and their favourite clubs.”
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