Poundland has confirmed plans for a huge digital expansion by combining its website and Poundshop.com.
The discounter snapped up Poundshop.com in 2022, taking over its website, fulfilment centre, staff and customer database in the process.
Poundland subsequently shut down its home delivery website, with thousands of its products being moved over to Poundshop.com instead.
The retailer has now today confirmed it plans on merging the two websites this summer.
Poundland has begun recruiting for around 120 new roles at its Barnsley chilled and frozen food hub in Darton, South Yorkshire, in preparation.
The Darton centre, which was acquired when Poundland bought Fultons Frozen, will host its second digital distribution centre to bolster its online presence.
Roles available include shift managers, team leaders and warehouse operators. Applications can be made on the Poundland jobs website.
Poundland told The Mirror “the success of Poundshop.com” has seen orders ”more than double under Poundland ownership” meaning its operations are running close to full capacity.
Poundland director of digital Tom Hill said: “We’re extremely proud to bring good jobs news to Barnsley and South Yorkshire.
“Since bringing Fultons into our family as we’ve built our food offer, we’ve made Darton a true centre of excellence in the buying and distribution of chilled and frozen ranges for a rapidly growing number of stores.
“We now look forward to building a team at Darton that can help us also expand our digital business as we offer our customers more ways to shop at Poundland.”
Councillor Robert Frost, Cabinet spokesperson for Regeneration and Culture at Barnsley Council, said: "It's fantastic to see Poundland investing into their Darton site and choosing to make it a second hub for the business, further proving that Barnsley is a great place for businesses to invest and grow.
"The variety of new, quality roles available provide excellent job opportunities for the people of Barnsley. We look forward to seeing Poundland expand their business operations in the borough and wish them every success moving forward."
Poundland is on track to add over half a million square feet of new space this financial year as it opens and relocates stores.
It has already opened and relocated 33 stores this financial year and expects to have opened around 50 new sites by the end of September.
