Budget retailer Poundland has announced a new scheme to reduce its prices even further.
The high street giant will be offering items for as little as 1p every Wednesday on its websites, Poundshop.com.
A current item that is available online for just 1p is Elbow Grease Degreaser Original 500ml, which is around £2 at other stores.
In another move to assist families during the cost of living crisis, Poundland has also launched its Value Heroes campaign.
This vows to reduce key household items to £1 in a return to Poundland’s glory days.
Items such as Fairy Washing Up liquid, Flash Cleaner and Men’s Nivea Shower Gel are all available for £1.
Poundland has also today announced that it will cut the price of 1,000 items, across DIY, gardening, kitchenware, homeware and stationery.
Savings include a robot block pencil case reduced to 25p, while in gardening, sale items include a Squirrel feeder for just £2.
The brand is also on track to rollout its range of chilled and frozen food to 350 of its stores.
Commercial director, Tim Bettley, said: “We’re acutely aware how important value-for-money is right now for our customers – and that’s why whether it’s across grocery, clothing or homewares, we’re doubling down on our promise of amazing value."
Referring to the Value Heroes campaign, Poundland's website reads: "We know it’s getting more and more expensive to live right now, and here at Poundshop.com we want to help.
"That’s why we’ve put together our Value Heroes, a range of £1 household staples you know, love and need.
"We’re committed to keeping your favourites affordable - and your life on track – so you can beat inflation and get the products you need without breaking the bank."
What’s more, Poundland will also be opening 25 new or relocated shops between August and September as part of the discount store’s latest expansion plans.
In total, the new openings will create 150 full and part time jobs.
While the store has not yet revealed all of its new sites, it has confirmed the location of shops that are on track to open in the next few weeks.
Poundland stores set to open soon:
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Sutton Coldfield (Poundland Local)
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Canterbury, Marshwood Close Retail Park
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Sheffield, Meadowhall Retail Park
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Milton Keynes, Westcroft Retail Park (relocation)
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Aberdeen, Trinity Shopping Centre (relocation)
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Inverness, Telford Street Retail Park
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Broadstairs High Street
The shop is expected to announce further locations in the coming weeks.