Poundland has announced that shoppers will soon be able to buy fresh meat and fish at its stores from as little as £1.
The budget store confirmed plans to start selling fresh produce under its new 'Cookit' range. It will include ribs, steaks, bacon, sausages, mince, salmon and cod fillets marked at low prices. The new range is set to hit the shelves from this week and will be in around 350 stores by autumn.
The news comes as food bills slowly creep up, with grocery inflation now at 12.6% according to latest Office for National Statistic figures. Meanwhile, last week's announcement that the cap on energy bills would be rising by 80% in October means more people are worrying about choosing between heating and eating, reports The Mirror.
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Meat prices will start at just £1 for bacon, going up to £3.50 for spare ribs and steaks, meaning your weekend bacon sandwiches just got budget friendly. Salmon and cod fillets are also reportedly set to be priced at £3 each.
Poundland’s commercial director Tim Bettley said he hoped the new range would help more people worried about bills to carry out their weekly shop. "We’re proud to be the first retailer to carry the range," he added.
"Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland. At the heart of that transformation is great products and we know customers are going to love our new Cookit range - it gives them quality meat and fish at the amazing value we’re famous for."
Suppliers DTS food meanwhile said they were now looking at the possibility of extending the range to include more budget-friendly fresh food. CEO Nick Preston said: "We understand the importance, more so than ever given the current economic climate, of giving consumers good quality products at the right price. Cookit will offer them just that."
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