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Benzinga
Benzinga
Business
Shivani Kumaresan

Potbelly Enters Into Delivery Based Franchise Partnership With REEF

Reef PBPB Nasdaq North America
  • Potbelly Corp (NASDAQ:PBPB) unveiled its first delivery-based license with REEF, an operator of virtual restaurants, logistics, and proximity hubs in North America.
  • PBPB expects the delivery kitchens to create greater accessibility and convenience for consumers.
  • “We're committed to driving unit growth and with REEF's unique operating model, we can now quickly expand into underserved markets,” said CEO Bob Wright.
  • The company believes virtual restaurants can help achieve its goal of 2,000 total units in the next 8 to 10 years.
  • Price Action: PBPB shares are trading higher by 0.39% at $5.12 on the last check Wednesday.
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