The renowned EDM artist and DJ Porter Robinson, a Grammy winner known for headlining major festivals like Coachella and the Second Sky, has recently unveiled a new direction in his music.
Robinson's latest release, the single 'Cheerleader,' marks a departure from his signature electro house style towards a more pop-oriented sound with emo influences. The accompanying music video, directed by Hugh Mulhern and creatively overseen by Bradley & Pablo, showcases Robinson's evolution as an artist.
In a statement about 'Cheerleader,' Robinson expressed his desire to create a track that resonates instantly with listeners, capturing a universal and explosive connection without the need for context.
Hailing from North Carolina, Robinson made a splash in the music scene at the age of 18 with his debut album 'Worlds' in 2014, which topped Billboard's dance/electronic albums chart. His talent was further recognized when he was named artist of the year at the 2015 MTVU awards.
Robinson's musical journey continued with the release of an album under the alias Virtual Self, earning him a Grammy nomination for best dance recording for the single 'Ghost Voices.' His most recent album, 'Nurture,' received critical acclaim, being named album of the year by FADER. The subsequent Nurture tour was hailed as the most successful electronic tour of the year.
Having started producing music at the young age of 12, Robinson developed a unique style he called 'complextro,' blending classical melodies into his compositions.
'Cheerleader' serves as the lead single from Robinson's upcoming full-length pop album, set to be announced later this year. Fans can anticipate a fresh and innovative musical experience from this talented artist as he continues to push boundaries and redefine his sound.
