As London’s most iconic news brand and a custodian of city life for 200 years, the Evening Standard recognises just how important it is for London to become a fully electric metropolis.
In 2022, we’re committed to making that happen.
Plug It In is a new, multi-channel campaign with two aims: to help Londoners better understand the electric vehicle landscape and to drive forward the electric conversation on a policy level, and at global scale.
This project goes beyond encouraging EV take-up. In order to go fully electric, an entirely new urban eco-system will need to be established in London, linking clean energy and clean transport of all stripes to a fully-fledged electric infrastructure. Our campaign will address all of these requirements, assessing the challenges and offering thought leadership and workable solutions.
By convening a global cadre of experts and pooling the accumulated wisdom gleaned from other cities that are successfully making the transition, we will accelerate London’s progress and create a universal blueprint for success.
Plug It In is supported by commercial partners, which share the project’s aims, but our journalism remains editorially independent.
