Plans have been submitted to develop 330 acres of land in the Lincolnshire seaside town of Skegness.
Backers said the “sustainable urban extension” could create hundreds of homes and needed jobs in the area.
The planned Skegness Gateway development on the western side of the town include 50 acres of retail, business and industrial space along with 1,000 homes, new open space and recreational amenities as well as a college and learning campus.
East Lindsey District Council will soon begin a consultation on the scheme giving the public and other stakeholders a chance to comment.
The land is mainly owned by the local Croftmarsh family business with additional areas owned by the Scarbrough family.
Croftmarsh manager Sue Bowser said it was vital for future-proofing the town as a place of opportunity and ambition and the council’s
She said: “We are pleased to support the council in its vision to bring these ambitious plans to reality.
“Our family has lived and worked in Skegness for many generations, so it’s a great source of pride that we can support a development that will help secure the town’s future by creating thousands of jobs and homes for both existing local residents and attract a new generation of people to the area.
“We are working closely with East Lindsey District Council and other partners to bring forward a scheme that will work alongside the regeneration being enabled by the Towns Fund.
“We know that Skegness is a town that needs economic transformation.
“The mechanism for that is through urban regeneration and expansion of skills, training and education – all secured by investment and infrastructure and digital connectivity.
“Ours is a town in real need. There isn’t enough money in the town to pay for this all year round and the secret to this is to have more people living here. We need to create jobs.
“We need to build infrastructure and provide the significant benefits that government is seeking in places such as Skegness.
“We want to enable the delivery of hundreds of new homes not just for the people who live in the local area – but for those people we want to attract to come and live and work in Skegness.
“This scheme will transform the area, putting it on the map and making the town famous not just for its beaches, but for its enterprise.”
Boston and Skegness MP Matt Warman said: “This local sustainable development includes a state of the art learning campus funded through the Skegness Town Deal, providing new training opportunities for the coast.
“Importantly, training including digital skills, motor vehicle, construction and engineering, will allow people to gain the skills and knowledge they need to get the jobs they want.
“Removing barriers to learning is a key focus for the Towns Fund and I’m delighted that this funding from Government will be helping to deliver these local opportunities.”
