There are certain places that you should never store your perfume, according to a fragrance expert.
Taking to social media, "Professor Perfume" Emelia explained that she "can't take it anymore" after noticing people keeping their favourite fragrances in their bathrooms. In a video shared on TikTok, Emelia points out a set of bathroom shelves before asking viewers if they notice anything wrong.
Continuing the clip, the fragrance expert shares her frustration saying "It’s come to my attention that no-one on TikTok or Pinterest knows the proper way to store perfume", as she points out the rookie mistake shoppers are making - which could cost them hundreds of pounds, reports MEN.
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Emelia explained: "If you keep your perfume in the bathroom when you shower, all of the steam, all of the constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly.”
The expert went on to warn against placing bottles on your dresser and windowsills, offering alternative storage options that could help you keep your fragrances fresh "for years".
“Store your fragrance in a cool dry dark place. I always recommend your closet or a dresser drawer. Some people keep them in the fridge - you don't have to go that far - but when you store them correctly they will last you for years and years", she explained.
Instead of keeping your bottles of perfume in the fridge alongside you food and drink, you can opt for a mini-fridge specifically designed for beauty products from perfume to skincare.
Fragrance expert and Head of Marketing at The Fragrance Shop, Iember Gordon, agreed with the advice, saying: "Your fragrances may look pretty on your vanity or bathroom shelf, but fragrances can break down in fluctuating temperatures or humidity.
“If a fragrance gets hot and cold a lot, this causes it to 'sweat' and condensation can get into the fragrance and cause unwanted chemical reactions to occur, which can ruin your favourite scent. Instead of storing your scents in the bathroom or on your desks, bedside tables etc, preserve them by storing them in a cool dark place, such as a cool drawer away from direct sunlight."
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