Pizza Hut is adding a vegan cheese option for all its pizzas being delivered to doors. The Violife vegan alternative will become a permanent fixture on the menu after a successful trial earlier this summer.
It will be available across the UK's 350 Pizza Huts. Since 2019, the chain says there has been a 19% increase in customers buying vegetarian pizzas.
Violife has been available in Pizza Hut restaurants since 2017 and the option will now also be available for Pizza Hut deliveries. It means customers can switch the dairy cheese on their favourite pizzas to Violife.
In 2021, Pizza Hut was the first UK pizza chain to permanently introduce Beyond Meat® toppings to its menu following a successful national trial in 2020.
Neil Manhas, MD & CFO of Pizza Hut UK & Ireland, said: “At Pizza Hut, we’re always improving our menu choice without compromising on taste. We know meat-eaters and vegetarians alike are increasingly looking for more plant-based alternatives to our pizza menus, so we are continuously searching to bring delicious innovations to the table.
"With this new vegan cheese alternative rollout, we’re excited to now be able to offer more flexitarian and meat-free options while maintaining our signature branding and delicious flavour.”
Victoria Slater, head of Violife UK & Ireland, said: “We’re delighted that Violife is now available across all Pizza Hut Delivery locations in the UK, giving more consumers the ability to change their cheese option without compromising on taste. The partnership gives everyone who enjoys the taste of Pizza Hut the opportunity to have a positive impact on the planet by just simply switching out their dairy cheese."
To find out more visit PizzaHut.co.uk.
