The Florida International University (FIU) stadium in Miami has a new name, and it has nothing to do with sports or academics. The Athletics Department of the famous South Florida college has partnered with international superstar and entrepreneur Armando Christian Pérez, widely known as Pitbull.
FIU and the Latin music super star have reached a ten-year agreement, which includes a big rebrand and rename. Now the FIU Stadium is renamed Pitbull Stadium, making it the first athletic venue globally to bear the name of a recording artist.
Pitbull makes history once again
Pitbull's journey from the South Florida rap scene to global stardom began with his 2004 debut. Known for hits like "I Know You Want Me (Calle Ocho)" and the diamond-certified "Give Me Everything," Pitbull has transcended the music industry, appealing to fans worldwide with his dynamic performances.
Armando Christian Pérez expressed his honor in partnering with FIU: "Changing the stadium's name is about more than just a name change. It's about inspiring the community, creating opportunities, and showing the world that, with determination and a clear vision, anything is possible. We are making history together, and this is just the beginning. Why dream when you can live it?"
The Grammy-winning artist will become the first to perform in an athletic facility named after him when he takes the stage at Pitbull Stadium. FIU President Kenneth A. Jessell highlighted the significance of this partnership: "Pitbull's professional journey mirrors FIU's rise as a leading public research university in the country. Just like FIU, he started in the 305 and went global."
The Pitbull Stadium deal
According to ESPN, Pitbull will pay the school $1.2 million per year for five years, with the option to renew for another five. Pitbull will also get use of the stadium 10 days per year throughout the term of the deal, and his vodka company will be the preferred brand distributed in the stadium. There are also perks like two reserved suites for all home football games.
As part of the deal, according to FIU board documents, Pitbull will create an anthem for FIU, post about the school on social media 12 times a year and appear at one athletics fundraising event per year throughout the term of the agreement.
Pitbull's involvement extends to FIU football's Vice Night, featuring Miami-style merchandise and products, with the Panthers donning their nationally acclaimed Vice uniforms. This year's game, showcasing new uniform styles, will take place on October 22 at 7:30 p.m. against Sam Houston State and will be broadcast nationwide on ESPNU.
It's about inspiring the community, creating opportunities, and showing the world that with determination and a clear vision, anything is possible - Pitbull
FIU Athletics Director Scott Carr emphasized the unique nature of this partnership: "Pitbull's financial support is transformative for our program, but his role in amplifying FIU's brand is even more impactful. I couldn't be more excited about this partnership, as it elevates us to another level. Now we can officially say: 'Paws Up, Dale!'"
Van Wagner College, FIU Athletics' multimedia rights partner since 2016, played a crucial role in securing additional partnerships, including South Dade Kia, the presenting sponsor of South Dade Kia Field at Pitbull Stadium. Lucy Benedetti, Executive Vice President and co-owner of South Dade Kia Miami & Homestead, expressed her enthusiasm: "We immediately wanted to contribute to and participate in FIU Athletics and Pitbull's outstanding initiative. We are thrilled to announce our collaboration, demonstrating our collective commitment to innovation in Miami. Together, we will enhance education and athletics, creating a better future for our students."
Pitbull and education
He founded SLAM! (Sports Leadership, Arts, and Management), a free public charter school in Miami in 2012. SLAM! serves nearly 10,000 students across 14 schools in Florida, Nevada, Georgia, Texas, and Arizona. In 2022, SLAM! was one of 38 school systems worldwide recognized for excellence in education by Cognia.
Extending beyond the classroom, Pitbull's newly formed SELF 1st Foundation aims to close opportunity gaps and foster real, tangible impact in underserved communities. SELF 1st enhances educational access and resources for minority and underserved populations at all levels of education, including college and vocational schools.
The organization strives to cultivate academic excellence, inspire young minds, and create a more equitable society where everyone has the chance to succeed through the transformative power of education.
The renaming of FIU Stadium to Pitbull Stadium is more than just a rebranding; it's a celebration of Pitbull's legacy and a testament to the power of education, community, and relentless determination.
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