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Benzinga
Benzinga
Business
Anusuya Lahiri

Piper Sandler Slashes Facebook Parent Meta's Price Target By 20%; Reiterates Overweight

  • Piper Sandler cut its price target on the Meta Platforms Inc (NASDAQ:FB), noting that its advertising headwinds are likely to continue for several months.
  • Analyst Thomas Champion lowered his price target to $240 from $301, implying a 28% upside. 
  • Still, he reiterated Overweight, noting that Meta's "dismal" first-quarter guidance resulted from several issues, including difficult pricing comparisons, impression headwinds, and increased spending as the company transitions to a metaverse-first company.
  • Champion pointed out that negatives to impressions include slowing daily active user growth, the re-opening of the global economy, and more users shifting to Reels, which currently monetize at a lower rate than the company's other products.
  • Price Action: FB shares traded higher by 4.17% at $195.29 in the market on the last check Tuesday.
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