Impeccable artistry meets unrivalled luxury in the form of brow expert Hollie Parkes’ new Claridge's residency.
Hollie Parkes is the brow pro of the moment with a roster of high-net-worth and celebrity clients longer than your arm. Claridge’s, in turn, is the iconic, history-steeped, hotel positioned bang in the heart of Mayfair. Long favoured by royalty, dignitaries and discerning travellers, it is world-renowned for its refined elegance and impeccable service. What better union than a sparkling new brow residency for us to enjoy in Claridge’s awesome spa, already an epicentre of wellness, showcasing healing rituals, restorative body work, the latest bio-innovation and much more.
See also: The best brow waxes
Renowned for her meticulous artistry and flawless finish, Hollie Parkes has built a reputation as one of the beauty industry’s most sought-after brow specialists. Working largely between the Cotswolds and London, she is favoured for her uniquely bespoke approach, unrivalled attention to detail and remarkable ability to transform, perfect and enhance her clients’ faces by tweaking their brows alone. With her effortless flair and finesse and an instinctive approach to shaping tinting, lamination and masterful microblading, Hollie elevates the natural form of each and every arch.
Hollie’s Claridge’s residency is set to offer a full service menu, as well as two exclusive brow experiences for those looking not just for a beauty treatment, but a luxurious escape in an iconic setting. Thrillingly - the two treatments - available exclusively at the hotel will include two hours of access to the world-renowned spa.
The Brow Spa treatment, £400 is a 90-minute session that begins with a double cleanse and tension-melting Gua Sha massage, followed by precise brow measurement, custom tinting, and waxing. While relaxing under LED therapy, clients are treated to restorative brow and eye masks before finishing touches perfect the look.
Those seeking to enhance the vitality of their brows, meanwhile may prefer the Brow Health treatment, £400 which focuses on promoting hair growth and nourishment. Using microneedling and targeted serums, Hollie tailors a regrowth plan specific to each client’s needs, helping brows look fuller and more vital over time. Book your slot here.
Claridge’s is at Brook Street, Mayfair W1K 4HR
