TV presenter Piers Morgan has sparked a stinging assault on ITV's Love Island labelling the show 'moronic' and claiming by viewing it has 'hastened his own death.
The commentator, 56, told how he accidentally stumbled across viewing the reality dating show but after just 13 minutes he had seen enough ''cerebrally challenged intake'' and their ''cretinous bed-hopping antics'' to launch a blistering tirade in his weekly newspaper column.
The mouthy broadcaster said in his Uncensored Sun Column: "They were the longest 780 seconds of my life, and I fear, by far the most destructive."
He continued to criticise the contestants with Luca Bish described as ''stupefyingly gormless 23-year-old fishmonger from Brighton” and mocking Welshman Liam Llewellyn for thinking that Elton John was actually two people.
In his column for The Sun, Piers said: “Nothing so perfectly epitomises this ghastly, fraudulent, breathtakingly ignorant assault on our senses that sends such a diabolically damaging message to Britain’s youth about how to behave and succeed in life."
Piers touches on the fact that the lure of fame for the young singletons proves a positive pull along with the no doubt lucrative brand deals and for one lucky couple the £50k prize pot.
He continues: “Why bother saving lives for a meagre salary when you can make an a*se of yourself on TV, become a low-rent celebrity and make £10,000 a pop opening new branches of Aldi?”
But as a father-of-three Piers does offer sympathy to ex England footballer Michael Owen, whose daughter Gemma, an accomplished 19-year-old equestrian is appearing in the show 'participating in this ritual humiliation.
Piers also compared the Queen's Platinum Jubilee celebrations as highlighting the best of Britain with our 'intelligent Monarch' at one end of the spectrum and Love Island fuelling fodder for degrading 'debauchery which shames both those in it and those at home watching it' at the other
The former GMB presenter did however force himself to watch the opening episode as 'research' for his column but once again this proved catastrophic for contestants and he compared it to 'a disturbing mass sexual harassment case involving people with IQs lower than the village idiot'.
He signed off the opinion-piece on the same sorry note that he started with a nod to losing brain cells with every new word typed.
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