Piers Morgan fans have switched their attentions to his youngest son.
The Good Morning Britain host is currently enjoying an extended break from the show and is enjoying some R&R with his family in Saint Tropez, France.
And not to rub it in, he has been posting all about on Instagram.
But his latest picture of 19-year-old Bertie has caught the eyes of his 1.2m followers.
Piers, 55, uploaded the snap of the teen after he appeared to beat him at a game of chess in the garden of his plush holiday pad.
And fans think Bertie looks like someone very famous.
"At first glance I thought this was Tom Cruise," wrote one.
Another echoed: "I thought it was Tom Cruise."
"He def has a likeness for Tom Cruise," added a third.
Others thought he looked a bit like Welsh professional footballer Aaron Ramsey.
"See if he will come back for the FA Cup final, Juve isn't the right set up for him," joked one.
Another said: "At first glance I thought this are Aaron Ramsey."
Swooning over Bertie, a third added:"Oh wow, does he belong to you?! You do produce some handsome men in the Morgan family."
A fourth said: "Where did he get those handsome looks from?"
Piers shares Bertie, Spencer, 27, and 23-year-old Stanley with ex-wife Marion Shalloe.
He is also dad to eight-year-old Elise with wife Celia Walden.
